DAL: Mitarbeitergewinnung neu gedacht

DAL ist erfolgreich in kundenindividueller Großfinanzierung. Neue hochqualifizierte Mitarbeiter zu gewinnen ist aber eine Herausforderung, wie für so viele Unternehmen.

BAUM & GARTEN hat 2024 eine Kampagne entwickelt, die so individuell ist wie die Mitarbeiter, die DAL gewinnen will.

LEAD THE CHANGE

Heimtextil is more than a trade fair. It is the heartbeat of a global industry in motion. In a time of shifting markets, evolving consumer demands, and increasing regulatory pressures, change is not just inevitable — it is essential. Heimtextil empowers the international textile community to not only respond to change, but to lead it.

At Heimtextil, you don’t just witness trends—you shape them. Discover pioneering designs, breakthrough materials, and transformative technologies redefining the textile landscape. From sustainability initiatives to next-generation production processes and new international trade dynamics, Heimtextil is where tomorrow’s solutions emerge. Where dialogue turns into innovation, partnerships spark across borders, and ideas grow into lasting opportunities.

Whether you're a manufacturer, designer, buyer, or brand leader, Heimtextil is your platform to take the lead in a changing world. Don't read about change—be part of it. Experience it live, direct, and in global community. Lead the Change.

Strategy
Design
Communication

Warum muss Tee eigentlich aussehen wie Tee?

In der Gastronomie geht es heute mehr und mehr um Inszenierung und gute Geschichten. Natürlich sind Marken und Produkte immer (noch) ein wichtiges Gut, aber die Gäste interessiert inzwischen vor allem das, was „anmacht“, unterhält und zu ihrem Lifestyle passt. Das waren auch die Grundgedanken bei der Neugestaltung einer bis dato klassischen Tee-Range. Das neue Designkonzept will Geschmack und Neugier auf bisher eine ungesehene Art wecken. Sieht ganz so aus, als hätten wir damit den Nerv getroffen, denn die Bestellungen übertreffen die Erwartungen bei Weitem.

Story
Design
Communication

Das Packaging soll 360° Spaß machen und den jeweiligen Hero im Fokus tragen.

Alles dreht sich um ihn in Verbindung mit seinem Tee und seinem Auftrag als Wächter der Natur – kindgerecht erzählt und gestaltet.

Concept Development
Corporate Design & Branding
Visual Content

The 47th floor of the ONE Tower in Frankfurt. 185 meters above the business, trade fair and European district. 360-degree panoramic view of the skyline of the Main metropolis from the roof terrace. This is your top spot: the unique NFT Skybar of the nhow Frankfurt hotel.

Strategy
Branding
Packaging Design
Print


Wir erobern den Gaumen der Flexitarier

Bio. Regional. Familenbetrieb. - Kein chichi! Das ist die Kurzform der jungen Marke Veggyness. Gemacht für Flextarier die in erster Linie nach „Geschmack“ und „Fleischersatz“ und nicht nach „Haltung“ suchen.

Unsere Aufgabe war dies herauszufinden und dann einen Brand Refresh für den Markteintritt im LEH umzusetzen.

Der Gugelhupf

Idee: „Let´s Gugelhupf“
Das Naming bietet sich an, um ungewöhnlich und ungesehen die Produkte in Szene zu setzen.

Von der hüpfenden Idee bis zur Kommunikation.

 LAUNCH CAMPAIGN

The country’s biggest mall, with everything people were waiting for. A dreamlike world, fascinating young kids and old couples with the same magical feeling. Mall of Qatar is much more than the place to go in Qatar, it is a unique experience that people must experience to live it to the fullest. Something we’re visually bringing to life.

Background:

People were anticipating the launch of Mall of Qatar for a long time. The closer the opening was, the more they fantasized about what it would offer.

Idea:

To play with people’s imagination we appealed to the extraordinary, a magical world ready to be experienced in every visit and lived to the fullest.

Execution:

We transformed every visual in a fairy-tale world on its own, using specific colors and elements from each offering to create a visually appealing, sensorial experience.

Results:

The mall witnessed an unprecedented attention in the country. The total media coverage during the campaign was around USD 1,000,000, and around

100,000 attended on the opening day.

Online figures:

• 79,246 Website Clicks • 18,038 Facebook Page Likes

• 8,877,093 Facebook Impressions • 204,140 Unique Website Visitors

The Closer,  the fresher.

Background:

Most of the food consumed in Qatar is imported, a long journey that makes fruits and vegetables tasteless and less healthy.

Execution:

We used textures resembling plastic to shed light on the fact that food is tasteless after a long journey in situations familiar to the public, representing how imported food is exposed to stress and pollution.

Creative:

idea Since people can’t see the all the hassle that food goes through on its long journey to reach their table, we decided to help them see it in a fun, clear way.

Conservation Law

Challenge:

Average water consumption should be around 150 liters/day per person, Qatar's was 675 liters.

Electricity consumption in the country increased by 12% every year, being responsible for the world's highest per capita carbon footprint.

Residents either didn't pay for resources or had it subsidized, so not even heavy fines proved capable of changing their behavior.

Still, tarsheed had to raise awareness about the issue and the law

Insight:

Since wasting became a habit, it was time to show that bad habits could hurt not only people's wallets but also their peace of mind.

Solution:

We identified the three main wastage issues (unattended leaking pipes, outdoor lights on during the day, and water wastage through excessive car wash) and transformed them into living creatures: an old, rusty pipe, a needy lamppost, and an overly helpful hose.

Then we used the characters to start a conversation highlighting the problem, presenting the consequences and offering simple solutions, adapting our message across each

Results:

Decreased per capita water consumption leading to 4,763,368 m3 of water saved, equivalent to fill with water 4,75 Empire State buildings.

Decreased per capita electricity consumption leading to 190,534,720 kWh of electricity saved, which could light up the Eiffle Tower for 328 years and 6 month - equivalent to 113,947,234 kilograms of carbon emission prevented from entering the atmosphere.

Increased engagement and social responsibility as 25% of actual fines are due to reported complains, with fines decreasing by 25%.

Conservation Law

Challenge:

Average water consumption should be around 150 liters/day per person, Qatar's was 675 liters.

Electricity consumption in the country increased by 12% every year, being responsible for the world's highest per capita carbon footprint.

Residents either didn't pay for resources or had it subsidized, so not even heavy fines proved capable of changing their behavior.

Still, tarsheed had to raise awareness about the issue and the law

Insight:

Since wasting became a habit, it was time to show that bad habits could hurt not only people's wallets but also their peace of mind.

Solution:

We identified the three main wastage issues (unattended leaking pipes, outdoor lights on during the day, and water wastage through excessive car wash) and transformed them into living creatures: an old, rusty pipe, a needy lamppost, and an overly helpful hose.

Then we used the characters to start a conversation highlighting the problem, presenting the consequences and offering simple solutions, adapting our message across each

Results:

Decreased per capita water consumption leading to 4,763,368 m3 of water saved, equivalent to fill with water 4,75 Empire State buildings.

Decreased per capita electricity consumption leading to 190,534,720 kWh of electricity saved, which could light up the Eiffle Tower for 328 years and 6 month - equivalent to 113,947,234 kilograms of carbon emission prevented from entering the atmosphere.

Increased engagement and social responsibility as 25% of actual fines are due to reported complains, with fines decreasing by 25%.

Background:

Ooredoo, the leading telecom operator in Qatar, is organizing their yearly Ooredoo marathon for the third time.

But the latest official studies show that around 80%of people in Qatar aren't involved in any sort of physical activity.

They always have an excuse not to be active, blaming it on the hot weather, time, work, family obligations, injuries, etc.

Insight:

people hide behind excuses. Their real obstacle is actually themselves.

Challenge:

if people can't even find time for a simple workout, how do we get them to come out of hiding and run a marathon?

Solution:

Using detailed characters they could relate to, we showed them how easy it is to win over their excuses - to win over themselves.

Background:

In Qatar, the well-known beIN Sports had exclusive rights to broadcast the World Cup, falsely leading many to believe that they could only watch the matches through them. When in reality, they could also watch them on Mozaic TV at no extra cost when upgrading to the World Cup package.

challenge:

To get our football-crazy VIP customers to upgrade to the World Cup package and not switch to beIN, the more obvious choice. 

Solution:

We reinvented the Mozaic setup box by literally packing it with football entertainment, and sent it to our VIP customers as direct mail. Once opened, it transformed into a classic game of foosball where people could pick their teams and challenge friends.

Results:

98% of those who received the box called back and 92% of them subscribed to the World Cup package. Less than 1% switched to the beIN setup box.

VISION

Become an anchor destination that provides value gourmet food and memorable experiences, growing into a regionally franchisable brand, sought-after by both customers and potential investors.

MISSION

Develop a distinctive gourmet venue that brings about synergy between multi-cuIsine dining, retail and other food and beverage offerings in a friendly environment that is exciting and highly engaging.

EATOPIA is a rich and dynamic place that creatively incorporates a variety of live cooking stations with a high-end Delicatessen, Butchery and reasonably priced, up-market Mini Mart offering.

Eatopia

The authentic dining and retail place where everything is perfect.

Utopia

An imagined place or state in which everything is perfect.

OUR PERSONA

Who is Eatopia? He is someone who has seen it all, done it all and has been through it all, too. Eatopia loves good food. He adores it. He loves the beauty of it and the feelings of joy it evokes. He is an intelligent fella who draws you in with his engaging words. His old enough to know better, but young enough to do it anyway. Eatopia has a very distinctive style, which makes him a very interesting character. He really is a witty bloke with a good memory. A thinker. He challenges you to accept nothing but the best. On a more personal note, Eatopia is one of the most good-natured and thoughtful people we know. He’s confident, but never boastful. He’s a good listener, but never imposing. He loves to celebrate the beauty that is lifewith good food and friends.

OUR VOICE

Eatopia’s tone of voice is fresh, distinctive and more than just words on a page. The brand speaks the language of philosophers and poets, but with a humorous twist. The language is smart, never disrespectful and will always put a smile on your face. And very fittingly, Eatopia’s conversations always revolve around the good food we serve. So, what’s the recipe for an intellectually engaging and witty a la carte voice?Simple. You take a whole bunch of quotes from philosophers, poets, thinkers and other great people from yesteryear. Add a spoonful of good thinking, then slice, dice, dip and play with the language. Stir in generous amounts of passion and marinate the tone before adding a dash of wit. Cook everything to perfection, before finishing it off with a pinch of food for thought. Serve to families and friends. Bon appetite!

MENUFESTO

We believe in the power of good food. We believe that wherever there is good food, good things happen. Good thoughts become great ideas. Good moments become great times. And good friends become soul mates. We believe that eating good is a fundamental right, not a privilege. But do more than just eat…question what you eat. Because if you want to make the world a better place, it’s wise to start with a better plate.

PIRACY INFORMATIVE ANIMATION

We created a character that appears in an educational 1-minute animation video.

Viewers will see the problems and consequences of online piracy in a straightforward, informative yet funny way since our character will be living them.

A trendy communication concept featuring illustrated mobile phones as characters in relevant settings based on the products on offer.  The new business concept for Ooredoo with its funky phone executions helped to catapult the brand into the minds of all consumers. We created our own superhero phones: JASSIM BIN JAVA, BUSY BODY, RAPID REGGIE and many more.

To communicate the brand’s business add-ons with a creative concept that is different from the typical manner in which business products are often marketed. No meeting rooms photos, businessmen shaking hands, people in black suites…